About Us

Son Ludo is a fashion brand established in Milan in 2021 that aims to blend anime culture with high fashion, offering unique clothing made in Italy. The brand merges anime aesthetics with expert craftsmanship to turn otaku culture into a fashion statement. Son Ludo was founded by Ludovico, who started creating personalized pieces with his mother before launching the brand. Son Ludo has gained international attention, including reaching audiences in Japan, with pop-up events in Tokyo and the founder relocating to Japan to grow the brand. The brand emphasizes personal, considered creativity and encourages being true to oneself rather than appealing to everyone.